Book Review: Every Writer's Dream by Jeff Goins

This post is part of the rockThink Book Review Series where I review books that help make you better at what you do. This book was about writing.[Update] This book has been rolled up into Jeff's new book, You Are a Writer. He's expanded on the ideas in Every Writer's Dreams and gone more in depth. I'll be reviewing that soon.Who is book this for? New writer's wondering where to start.What is the dream when you start writing? To spend most of your time finding people to read your writing? To have to promote yourself all the time and feel like a used car salesman? Ugh, I hope not. I like writing because of the writing part, not all the other crap that comes along with making money from your writing.So the dream is just to write. Wouldn't that be nice. All you'd have to do is write. Exactly what you'd want to do. A pipe dream right?Not so, says Jeff. We can do better than that. There's a different process to attaining that dream than how most people go about it though. Don't grovel, beg and hope someone does something with your writing. Follow his steps and you'll find yourself spending your time where you want to, writing more.Stop Being ScaredThe first point Jeff makes and one that is all throughout is writing gets to the core of doing anything meaningful and actually finishing it. You can't do anything if you're scared. You can't do anything if you're always doubting yourself and holding yourself back from doing what you need to do. Stop being scared and start being curious. Do what you need to do.I get stuck with this one all the time. I feel like I'm not an authority like I should be to talk about what I learned on rcThink or how to do something outdoors on PureOutside. In reality, if I just did something then I know how to do it. It may not be the absolute best way but it worked. What's wrong with telling people about what you did that worked? Rather than second guess everything I'm doing assuming it's not good enough, I need to get curious and do whatever I have to do to achieve my goals. That's the only way to the finish.Your HomeOnce you've stop being scared and started being curious we're into the next stage of building your home in the world. Jeff stresses the importance of having a home (probably online) where people can find you. How do people interested in your writing find you if you don't have a home? Where should they go? There needs to be an easy place to find you. If it's too hard, they'll give up and you may not ever see them. Jeff calls this a platform. There are some other key points about a platform that he covers in Every Writer's Dream. Your VoiceYour brand. Your voice. You. It's what you say and how you say it. It's why people like you and why they'll read what you write.The problem is that people will give you a brand if you don't create one for yourself. You can accept the haphazard brand that people give you or you can create one yourself. In pretty much every case a brand that you've carefully put together and designed to be you in the best way is going to be a million times (scientifically measured) better the slop the internet will give you.Jeff stresses one important fact with your brand: Don't lie. It might be exciting to try and live a lie at first but you'll get bored of it. And you'll be stuck with it. When it's you, it's you. There's no lying to your fans when what you give them is pure you.Your RelationshipsIs content king? It's pretty important. What about relationships? Jeff says relationships are even more important than content. You can have the best content in the world but if you have no relationships with readers, editors, and publishers, it's not going anywhere. Relationships smooth the way for important things to happen. If you have them, everything is easier.Every time I need help with something, I think, "Who do I know?" If I know someone who can help, my life is just made easier. If I get stuck and I don't know anyone who can help then I've got more work to do. Things go faster and farther when you've got a relationship in place.In Every Writer's Dream, Jeff points out three important relationships that you'll need to find along your writing journey. Each has it's place and will make your life much easier. You'll have to read the book to find out about those.Too Vague?One issue I had with Every Writer's Dream was it felt a little vague, not so detail oriented. But that's probably how Jeff wanted it. You could write for decades on the exact details of getting things published in the easiest way possible but what good is that. If you're writing for decades and not shipping, no one is seeing your work. There's certainly enough information there to get started and that's what it's for, to get you started on the path towards every writer's dream. Everyone's path is going to be different so I suppose this is a good framework and not an exact detailed tutorial.Blunt is GoodJeff doesn't hide it. Writing is hard work. It can take a long time to get where you want to go. He tells you straight up that it's not going to be easy. I call this expectation management and he does a good job of it. He's making sure that his readers are aware that writing a book is going to be a long process but if you know that ahead of time, you'll be much better off when the going gets rough. Better to find out now than years in.Jeff's Advice for Continual ImprovementAt the end of the book I was wondering what Jeff would say if I asked him how he continues to improve his writing and how he knows he's improving. I asked him and here's what he had to say.  

Before Your First Book Review

[Update] This book is no longer available and has been rolled up into Jeff's new book called You Are a Writer. I'm working my way through that one now.I just recently finished off the small eBook from Jeff Goins, Before Your First Book. It was a quick read but offered some fantastic advice. I'm toying with the idea of writing a book but I know I need to do a lot more work on my ideas and writing. I still need to convince myself that it would be worth it since it takes so long. I'm working on it.I like Jeff's style. There's no bullshit. He's straight to the point with what you should expect when you're getting things ready to write a book. The interesting thing about Before Your First Book is that it isn't about writing your book at all. It's entirely about what you need to do to start writing and shipping now. There are important steps you need to take that will be invaluable later. Instead of being a terrible arduous task, book writing can be an enjoyable fulfilling process. That's what Jeff's here to explain.Before Your First Book is short and sweet. Each point Jeff makes is important though so you'll probably be going back to it multiple times to re-examine the main points. Because the length, I found it an easy read. He kept things moving along smoothly, never dawdling, always getting right to the point.ShippingOne of the most important themes in the Before Your First Book is that you have to start shipping. You have to start doing something today to help you get that book and your ideas into your readers hands months or years down the road. The nice part about the book is that Jeff is laying it out for your. He's done the work, he's walked the path. Now he's telling you how. He's leaving plenty up to you to decide exactly how to do it but he gives a framework and that's a huge first step in the right direction. One of the worst feelings working on a big project is the question of whether you're going in the right direction. Is all that work moving you towards your goal or will you learn that you just wasted 6 months of your time? Start shipping small things now and you'll find out much sooner where you are headed.No BraggingSo many people brag about their accomplishments. Instantly I turn off. I stop listening. I get my back up and can't stop thinking about the fact that they're bragging. Even if they do have good points hidden somewhere in their selfish rant I will miss them. I hope everyone continues reading past that last sentence to read this next one. Jeff lets you know what he's accomplished not to brag but for it to act like a resume. He's letting you know what he's done, that he's just recently, like fresh out of the fire, gone through the process he's describing and he's writing it for us to know. I found that reassuring that he gently describes what he want through and then gives you the dirt on what he wish he was told before.No LiesAlong with shipping now and often, Jeff hammer's on another point repeatedly. Writing a book and the process leading up to it is a crazy amount of work. The thing is, thought, that while it requires an incredible amount of work, it's not complicated. It's not like calculus or binary programming kind of complicated. When it comes down to it there are a few basic things you need to know and then it's all repetition after that. Running a marathon not complicated but it's definitely hard. That's like writing a book. Make sure you're cool with that before you get started.I enjoyed reading through Before Your First Book. It had a few good ideas that I will be applying to other non-book projects. The short format left me wanting a little bit more at the end in terms of details but most of those details can be found around the internet. The framework (and the kick in the ass to get shipping) is the important part, and that's what Jeff cover's in this nice little book.

The 7 ages of a Business by Dragos Roua Review

I never knew exactly what Dragos' background was until now. I'm just starting the whole online business process and it sure sounds like he's gone through the whole thing and he's got some great insights on it.The 7 StagesHe says there are 7 stages - or ages as he calls them - in the progression of a business. Enthusiasm, Naivety, Attention, Maturity, Expansion, Leadership, Exhaustion are the main stages of an online business. Running a business is different for everyone but I think Dragos has done a great job summing it up. It's amazing that he was able to think back to what was in each stage long after he had gone through it. Apparently he followed his advice from the next section.Keep a JournalI never thought that I'd hear a recommendation about keeping a journal for a starting a business. Running a business is similar to every other adventure we can understake in that there are mistakes to be made and lessons to be learned. It's tough to learn those lessons when you can't remember what you did and what went wrong. That's where the journal comes in. The whole idea is to record what you did, what went wrong and what was awesome. If you're a serial entrepreneur or you're just able to apply the things you learned to other areas in life, it will serve you well to look back on your journal and remind yourself not to make the same mistakes again.Day DreamDragos recommends day dreaming as a way to visualize your goals. I was a little surprised with this one but am happy that it's something that works. I day dream all the time and use it to make sure I'm heading in the right direction and not doing something I hate. Most of the time it takes some work getting to where you want to go. Any goal worth pursuing will be worth a bit of work. Day Dream to make sure that you're not putting a lot of work into something you don't like.Expand too EarlyOne of the worst things a business can do early on is try to expand too early. It can kill a business or at the very least spread it too thin at a time when resources need to be focused to get through the tough times. There is a step later on in the process where expansion is the focus but it is important to wait till there is a solid base before expanding. I'm guilty of this myself. I'd say I'm in between Enthusiasm and Naivety with my business and I'm having a hard time keeping things simple and focused. Expanding is one of the more interesting steps and involves brainstorming, trying new things, and getting bigger but it's not a great idea to try early on.ExhaustionApparently the last step in the business process is exhaustion. When things have run it's cource, you're on top, and all you're doing is fending off competitors, it's been a long and tiring process. Dragos says there's no more expansion to be done because you are the leader. Although I have yet to become a leader in any niche, I don't see how there is a limit to expansion if you're number 1. I guess it would make sense if you're on the top of your niche there is no where to go but sideways. I think there are still expansion options available to a leader in a niche since there are always related niches to conquer.Think about your exitThis is one of those things that you'll want to start thinking about when you get into the final stages of your business. Hopefully you'll be able to either expand into something that will keep things interesting, delegate your way out of working too much or selling your business.It was a bit tough to read with the English issues. He could have benefited from a quick read through from an editor. At the same time, I'm impressed that Dragos has put out a book even though he doesn't have a perfect grasp on English. It definitely shows that things don't have to be perfect for others to appreciate them.If you want to take a look at the 7 Ages of an Online Business by Dragos Roua you can check it out here.